The Foundation
- ✓ How cottage food laws work in all 50 states
- ✓ What permits you actually need and what you can skip
- ✓ Setting up your kitchen for food safety compliance
A beginner-friendly playbook for turning your best dishes into a focused menu, a profitable price, and a launch plan you can run from your own kitchen.
New Order Received!
2 Plates • $40
Selling plates is not just "posting food and hoping people buy." You need a menu people understand, a price that protects your profit, and a simple way to take orders without getting overwhelmed.
The guide walks you through those first decisions so your launch feels planned, not chaotic.
"A great plate still needs a clear offer, a fair price, and a plan for getting it into customers' hands."
Use it to pick your starting menu, set up your first sale day, and build a process you can repeat when customers come back.
The practical, straight-to-the-point guide to launching your home food business this weekend.
A one-page launch checklist to help you choose your first menu, set your price, organize orders, prep your kitchen, and take your first paid order without wondering what to do next.
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"I made $1,200 my first weekend. My neighbors had been telling me to sell plates forever and this finally helped me do it."
Keisha M.
Atlanta, GA
"The pricing section alone was worth way more than what I paid. I had been undercharging the whole time."
Darnell T.
Houston, TX
"At 58, I started my own kitchen business. It made the process feel less scary and more possible."
Mama Rosa
Chicago, IL
By the numbers
1,100+
Plate sellers helped
$9
Digital guide
5
Launch-ready sections
100%
Practical, no fluff
Start with the basics: choosing a first menu, pricing your plates for profit, and marketing your food without turning content into a second job.
The strongest food marketing usually looks simple: clear menu posts, real prep updates, and visible proof that people trust you enough to order.
Read articleIf your prices come from vibes or fear, your margins will always feel tight. Pricing needs math, not hope.
Read articleStart with one strong menu day, choose fewer dishes than you want to, and build a process that feels repeatable instead of chaotic.
Read articleBuild a clear menu, set a price that makes sense, and know exactly how to take that first order.
Get The Guide for $9